Ray is an all natural and healthy dried fruit snack subscription service that’s easy to take on the go for a fast paced millennial lifestyle! The only ingredients are the fruit and the sun, which heavily inspired the minimalistic and bright design aesthetic. Every part of the Ray experience was created with sunshine on the brain to bring the customer good vibes and even better snacks.
I used the geometric imagery of the sun as the inspiration behind my single serving boxes and took advantage of the surface area to really activate the space and make the user experience more fun.
To wrap the whole project up, I designed a prototype website to show how the branding would translate to digital.